Pick of the week: Channel 4, 4Creative

Jeremy Lee picks Channel 4’s Grand National spot: "Bravo to 4Creative for another lively, dramatic promo. It’s just a shame that there aren’t more distinctive programmes like this for 4Creative to get stuck into." It was created by Chris Bovill and John Allison, and directed by Keith McCarthy through 4Creative.

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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