Pick of the week: Channel 4, 4Creative

Jeremy Lee picks Channel 4’s Grand National spot: "Bravo to 4Creative for another lively, dramatic promo. It’s just a shame that there aren’t more distinctive programmes like this for 4Creative to get stuck into." It was created by Chris Bovill and John Allison, and directed by Keith McCarthy through 4Creative.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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