Maisie McCabe thinks Channel 4’s latest ad is a thoroughbred: "4Creative is in a blessed position because it sells entertainment, not insurance or soap powder, but the agency still knocked it out of the park with this rousing ad. No other channel makes promos this good." It was directed by Smith & Foulkes through Nexus.
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The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.