Maisie McCabe thinks Channel 4’s latest ad is a thoroughbred: "4Creative is in a blessed position because it sells entertainment, not insurance or soap powder, but the agency still knocked it out of the park with this rousing ad. No other channel makes promos this good." It was directed by Smith & Foulkes through Nexus.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London
Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.