Kate Magee does not have a headache after watching the trippy new film from Coco de Mer: "This is a bizarre, beautifully shot, climactic voyage through someone’s erotic imagination. It works." The spot was created by Walter Campbell and shot by an ensemble of directors including Rankin through Rankin Films.
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The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.