Pick of the week: Costa "Never a dull cup" by 101

Gurjit Degun thinks the Costa ad deserves repeat viewing.

Well done to Costa for letting Javone Prince work his magic and showing that it’s a brand that can laugh at itself. This was supposed to be an internal film but I’m so glad it was released.

It was created by Jack Willoughby and Serham Asim, and directed by Nick Gordon through Somesuch.

Brand: Costa
Title: Never a dull cup
Agency: 101
Clients: Caroline Harris, marketing director, UK and Ireland; Kirstey Elston, head of marketing, UK and Ireland


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