Pick of the week: Department for Transport, Abbott Mead Vickers BBDO

Jeremy Lee thinks the DfT ad is a game-changer: "Shock tactics rarely shock – what makes this one so distinctive is the use of scanning technology to create a map-like view of the road." It was created by Martin Loraine and Steve Jones, and directed by Giles Revell through We Folk, The Mill and ScanLAB Projects.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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