Pick of the week: Department for Transport, Abbott Mead Vickers BBDO

Jeremy Lee thinks the DfT ad is a game-changer: "Shock tactics rarely shock – what makes this one so distinctive is the use of scanning technology to create a map-like view of the road." It was created by Martin Loraine and Steve Jones, and directed by Giles Revell through We Folk, The Mill and ScanLAB Projects.

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