Pick of the week: Deutsche Telekom "Sea Hero Quest' by Saatchi & Saatchi London

A mobile game helping research into dementia is this week's pick.

Brand: Deutsche Telekom
Title: Sea Hero Quest
Agency: Saatchi & Saatchi London
Client: Hans-Christian Schwingen, senior VP, brand strategy and marketing

Kate Magee is impressed by this mobile game that aids research into dementia: "Instead of pulling on the heartstrings or using shock tactics, Deutsche Telekom and Saatchi & Saatchi have made it fun to help a good cause." The chief brand officer was Hans-Christian Schwingen, and the agency creatives were Franki Goodwin, Rob Watts and Will John.


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