Pick of the Week - DLKW Lowe/Halfords

DLKW Lowe's Halfords idents are very entertaining, Anne Cassidy thinks:

"It's good to see a brand like Halfords starting to do commendable things with its communications. After the lovely 'best trips last a lifetime' spot, this work is a pastiche of the 'how to' clips on YouTube. The idents are well-observed and funny - quite an achievement for clips limited to ten seconds." The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.