Pick of the week: Evian, BETC Paris

Louise Ridley is going goo-goo ga-ga over Evian’s new film: "Few ads are as purely joyful as Evian’s baby-fuelled work, and this one looks set to overtake ‘roller babies’ in online views." It was written by Valérie Chidlovsky, art directed by Agnès Cavard and directed by We Are From LA through Iconoclast.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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