Pick of the week: Evian, BETC Paris

Louise Ridley is going goo-goo ga-ga over Evian’s new film: "Few ads are as purely joyful as Evian’s baby-fuelled work, and this one looks set to overtake ‘roller babies’ in online views." It was written by Valérie Chidlovsky, art directed by Agnès Cavard and directed by We Are From LA through Iconoclast.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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