Louise Ridley is going goo-goo ga-ga over Evian’s new film: "Few ads are as purely joyful as Evian’s baby-fuelled work, and this one looks set to overtake ‘roller babies’ in online views." It was written by Valérie Chidlovsky, art directed by Agnès Cavard and directed by We Are From LA through Iconoclast.
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How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.