Louise Ridley is going goo-goo ga-ga over Evian’s new film: "Few ads are as purely joyful as Evian’s baby-fuelled work, and this one looks set to overtake ‘roller babies’ in online views." It was written by Valérie Chidlovsky, art directed by Agnès Cavard and directed by We Are From LA through Iconoclast.
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Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).