Pick of the week: FCA pulls it out of the bag with bizarre Schwarzenegger ad

Jeremy Lee is delighted to see that at least M&C Saatchi is doing something different.

Having moaned recently about the death of subversion and wit in advertising in favour of fodder whose millennial-friendly worthiness strategy seems to be the only thing on show, M&C Saatchi pulls this one out of the bag thereby gratifyingly proving me wrong. And how great to see it created for a client and a product – the superficially creatively unpromising PPI and the Financial Conduct Authority – which you’d normally think wouldn’t take such a brilliant creative step. 

It was created by Kieron Roe and Dominic Moira, and directed by Ulf Johansson through Smith & Jones. 

Brand: Financial Conduct Authority
Title: Deadline awareness
Agency: M&C Saatchi
Client: Emma Stranack, head of business & consumer communications

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).