Pick of the week: Freeview, Leo Burnett

Kate Magee is charmed by the latest Freeview spot featuring singing toys: "Aside from evoking fond memories of The Velveteen Rabbit, it’s the attention to detail that really makes this ad stand out." It was created by Rob Tenconi and Mark Franklin, and directed by Sam Brown through Rogue.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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