Pick of the week: Freeview, Leo Burnett

Kate Magee is charmed by the latest Freeview spot featuring singing toys: "Aside from evoking fond memories of The Velveteen Rabbit, it’s the attention to detail that really makes this ad stand out." It was created by Rob Tenconi and Mark Franklin, and directed by Sam Brown through Rogue.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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