Pick of the week: Genius Gluten Free, Adam & Eve/DDB

Gurjit Degun’s heart goes out to the coeliac-suffering animals in this series of funny animated ads for Genius Gluten Free: "These cute critters might just get people talking about gluten-free bread." The idea was conceived by Kyra Buschor and Constantin Paeplow in 2012 for the Stuttgart Festival of Animated Film.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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