Pick of the week: Georg Jensen "You can never be too much you" by Forsman & Bodenfors

Gurjit Degun is pleased to witness a different approach to jewellery advertising.

I was hooked on this film empowering women to be proud of who they are. It’s refreshing to see a jewellery ad not full of women posing.

The ad was created by Kim Cramer, Karina Ullensvang and Rikke Jacobsen, and directed by Laerke Herthoni through Folke Film.

Brand: Georg Jensen
Title: You can never be too much you
Agency: Forsman & Bodenfors
Client: Monica Holmvik Persdotter, senior VP, comms

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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