"The charity should be very pleased with the huge amount of media attention this brilliantly executed spot has received. Jones has been given the perfect material to work with and Grey hasn't wasted a second of airtime, with some tight writing and great direction." The ad was written and art directed by Vicki Maguire. It was directed by Wayne McClammy through Hungryman.
Anne Cassidy is heartened to see Vinnie Jones back to form in Grey London's new spot for the British Heart Foundation: