Pick of the week: H&M, Adam & Eve/DDB

H&M's new ad with David Beckham is this week's pick.

Brand: H&M
Title: Spring 2016 
Agency: Adam & Eve/DDB

James Swift can’t fault the new ad for H&M: "There’s a lot to like about this online spot. It has Beckham, a fun concept, some witty touches during the set-up and a strong pay-off. What more could you ask for from an ad? Good on them for showing some restraint with the length of the film too." 

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Coca-Cola crashes out of world's top 10 brands
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1 Coca-Cola crashes out of world's top 10 brands

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

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