Pick of the week: H&M, Adam & Eve/DDB

H&M's new ad with David Beckham is this week's pick.

Brand: H&M
Title: Spring 2016 
Agency: Adam & Eve/DDB

James Swift can’t fault the new ad for H&M: "There’s a lot to like about this online spot. It has Beckham, a fun concept, some witty touches during the set-up and a strong pay-off. What more could you ask for from an ad? Good on them for showing some restraint with the length of the film too." 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More