Homepride has impressed James Swift: "I’m glad Homepride took a risk and brought Fred back as a gigantic, ambiguously intentioned house guest instead of just whacking some Google Glass on the old one and calling him modern." It was created by Jess Mallett and directed by Rosey through RadicalMedia.
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The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.