Pick of the week: Honda, Wieden & Kennedy London

James Swift loves the Honda ad: "Wieden & Kennedy combined a simple but striking concept with meticulous production and came up trumps. One of the best ads of the year." It was created by Scott Dungate, Graeme Douglas, Paul Knott and Tim Vance, and directed by Daniel Wolfe through Somesuch & Co.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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