Pick of the week: Honda, Wieden & Kennedy London

James Swift thinks he could start giving Honda ads Pick of the Week sight unseen: "Another ad for the brand that shows there’s nothing wrong with using gimmicks if they’re relevant and well-executed." It was created by Bertie Scrase, Christen Brestrup and Caleb Al-Jorani, and directed by ManvsMachine through Friend.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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