Pick of the week: Hostelworld "In da hostel with 50 Cent" by Lucky Generals

James Swift thinks 50 Cent is making a good fist of his bankruptcy woes.

Like 50 Cent’s musical work, this campaign doesn’t contain much great insight or move humanity forward in any way. But, also like 50 Cent’s oeuvre, you cannot deny its entertainment value. It was directed by Barry Bangs through Smuggler.

Brand: Hostelworld
Title: In da hostel with 50 Cent
Agency: Lucky Generals