Pick of the week: Hostelworld "In da hostel with 50 Cent" by Lucky Generals

James Swift thinks 50 Cent is making a good fist of his bankruptcy woes.

Like 50 Cent’s musical work, this campaign doesn’t contain much great insight or move humanity forward in any way. But, also like 50 Cent’s oeuvre, you cannot deny its entertainment value. It was directed by Barry Bangs through Smuggler.

Brand: Hostelworld
Title: In da hostel with 50 Cent
Agency: Lucky Generals

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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