Pick of the week: Ibis, BETC London

Louise Ridley can’t resist Ibis’ ad: "Bunnies. Cute bunnies. In a pile. Asleep. I know it’s appealing to my base instinct to coo over the little rabbits but, my god, it works." The spot was written by Clive Pickering, art directed by Ciara O’Meara and directed by Ornette Spenceley through Independent.


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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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