Kate Magee is taken with Mother’s ambitious new ad for Ikea: "I could watch this again and again. A rousing Shakespearean passage spoken by Prunella Scales, a powerful soundtrack, arresting visuals, all rounded off with a nod to The Wizard Of Oz. What’s not to love?" It was directed by Juan Cabral through MJZ.
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Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.