Pick of the week: Ikea, Mother

Kate Magee is taken with Mother’s ambitious new ad for Ikea: "I could watch this again and again. A rousing Shakespearean passage spoken by Prunella Scales, a powerful soundtrack, arresting visuals, all rounded off with a nod to The Wizard Of Oz. What’s not to love?" It was directed by Juan Cabral through MJZ.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).