Pick of the week: John Lewis, Adam & Eve/DDB

Jeremy Lee goes all misty-eyed over the John Lewis ad: "Producing something charming and surprising year after year is a challenge to which the agency continues to rise." The spot was created by Aiden McClure and Laurent Simon, and directed by Elliot Dear and Yves Geleyn through Blinkink and Hornet.

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Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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