Pick of the week: John Lewis, Adam & Eve/DDB

Jeremy Lee goes all misty-eyed over the John Lewis ad: "Producing something charming and surprising year after year is a challenge to which the agency continues to rise." The spot was created by Aiden McClure and Laurent Simon, and directed by Elliot Dear and Yves Geleyn through Blinkink and Hornet.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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