Pick of the week: John Lewis, Adam & Eve/DDB

Sara Kimberley thinks the John Lewis ad lives up to the hype: "Congratulations to all involved for yet another fantastic festive campaign. It captures the heart of Christmas and the brand beautifully." The work was written by Daniel Fisher, art directed by Richard Brim and directed by Dougal Wilson through Blink.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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