Pick of the week: John Lewis "Buster the Boxer" by A&E/DDB

The John Lewis ad has given Nicola Kemp much-needed light relief.

I’m sure there will be the requisite analysis of its marketing effectiveness, which will doubtless be brilliant. But right now let’s enjoy a dog jumping on a trampoline and all its joyful, slobbery exuberance.

It was created by Ben Stilitz and Colin Booth, and directed by Dougal Wilson through Blink.

Brand: John Lewis
Title: Buster the Boxer
Agency: Adam & Eve/DDB
Client: Craig Inglis, customer director

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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