Pick of the week: John Lewis "Buster the Boxer" by A&E/DDB

The John Lewis ad has given Nicola Kemp much-needed light relief.

I’m sure there will be the requisite analysis of its marketing effectiveness, which will doubtless be brilliant. But right now let’s enjoy a dog jumping on a trampoline and all its joyful, slobbery exuberance.

It was created by Ben Stilitz and Colin Booth, and directed by Dougal Wilson through Blink.

Brand: John Lewis
Title: Buster the Boxer
Agency: Adam & Eve/DDB
Client: Craig Inglis, customer director