Pick of the week: Kellogg's Crunchy Nut, Leo Burnett

Jeremy Lee welcomes the humorous new approach Kellogg is taking: "The surprising product reveal in this ad showing Henry VIII on a hunting trip does not fail to raise a smile." It was written and art directed by Ed Morris and Andy Drugan, and directed by Daniel Kleinman through Rattling Stick.

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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