Jeremy Lee welcomes the humorous new approach Kellogg is taking: "The surprising product reveal in this ad showing Henry VIII on a hunting trip does not fail to raise a smile." It was written and art directed by Ed Morris and Andy Drugan, and directed by Daniel Kleinman through Rattling Stick.
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A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.