Pick of the week: Kenco, JWT London

Jeremy Lee applauds the new Kenco spot: "This sector has been crying out for something new. This more than answers those cries with a beautiful promo of Kenco’s corporate social responsibility credentials." It was written by Jess Oudot, art directed by Matt Leach and directed by Johnny Hardstaff through RSA Films.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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