Pick of the week: Land Rover, RKCR/Y&R

Pick of the week: Land Rover, RKCR/Y&R

Jeremy Lee hopes England’s cricketers are also inspired by the new press ad for Land Rover: "It’s brilliant to see some clever and funny tactical advertising to celebrate the Lions win in Australia. Perfect." The ad was written by Phil Forster and art directed by Tim Brookes. The photographer was Patrice De Villiers.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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