Jeremy Lee hopes England’s cricketers are also inspired by the new press ad for Land Rover: "It’s brilliant to see some clever and funny tactical advertising to celebrate the Lions win in Australia. Perfect." The ad was written by Phil Forster and art directed by Tim Brookes. The photographer was Patrice De Villiers.
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The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.