Pick of the week: Lastminute.com, Adam & Eve/DDB

James Swift is a fan of Lastminute.com’s tactical spot: "Lifting a technique that has been used to popular effect online is risky, but this Nigel Farage mash-up avoids looking like a bland Cassetteboy clip." It was written by Fran Leach, art directed by Chris Bowsher and edited by Robert Crispe through Cain & Abel.

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A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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