Pick of the week: Lastminute.com, Adam & Eve/DDB

James Swift is a fan of Lastminute.com’s tactical spot: "Lifting a technique that has been used to popular effect online is risky, but this Nigel Farage mash-up avoids looking like a bland Cassetteboy clip." It was written by Fran Leach, art directed by Chris Bowsher and edited by Robert Crispe through Cain & Abel.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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