Pick of the week: Lexus, CHI & Partners

James Swift applauds Lexus' ambition.

"There has been a fair bit of nitpicking over the stunt, but the brand has still come closer to making a working hoverboard than anyone else, and that’s no mean feat," he says. The ad was created by Brad Woolf and Dan Bailey, and directed by Henry-Alex Rubin through Smuggler.


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1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

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