Pick of the week: L'Oréal Paris "#YoursTruly" by McCann London

Gurjit Degun loves L'Oréal Paris' new spot for its foundation, which champions being different.

At last, a high-street brand is really catering to different skin types. The change in the tagline to "Because we are all worth it" is a nice touch too.

The spot was written by Rob Brown, art directed by Regan Warner and directed by Fabien Constant through Storner.

Brand: L’Oréal Paris 
Title: #YoursTruly
Agency: McCann London
Client: Adrien Koskas, brand general manager

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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