Pick of the week: L'Oréal Paris "#YoursTruly" by McCann London

Gurjit Degun loves L'Oréal Paris' new spot for its foundation, which champions being different.

At last, a high-street brand is really catering to different skin types. The change in the tagline to "Because we are all worth it" is a nice touch too.

The spot was written by Rob Brown, art directed by Regan Warner and directed by Fabien Constant through Storner.

Brand: L’Oréal Paris 
Title: #YoursTruly
Agency: McCann London
Client: Adrien Koskas, brand general manager

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published