Pick of the week: Lotto, Abbott Mead Vickers BBDO

James Swift thinks Lotto has hit the jackpot with its new campaign.

"Katie Price and Piers Morgan do a great job sending themselves up and the spots have some genuinely amusing gags." It was created by Tim Riley, Charlotte Adorjan and Michael Jones, and directed by Jeff Low through Biscuit Filmworks.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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