Pick of the week: Lovehoney "Bunnies" by Brave

Shona Ghosh was delighted to watch the SFW spot for sex-toy retailer Lovehoney in the office.

In a trend other brands could learn from, sex brands often steer away from the overtly sexual and use wittier references. I like the way the ad avoids showing any actual devices or sex, and found myself scrolling back to work out the more obscure references.

Brand: Lovehoney
Title: Bunnies
Agency: Brave
Client: Helen Balmer, brand and marketing director


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published