Ian Darby is hungry after seeing the new TV campaign for Lurpak: "Backed with an epic voiceover and soundtrack, this great-looking spot creates a real sense of drama around a potentially dull product." It was created by Hollie Newton and directed by Vince Squibb at Gorgeous.
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.