Ian Darby is hungry after seeing the new TV campaign for Lurpak: "Backed with an epic voiceover and soundtrack, this great-looking spot creates a real sense of drama around a potentially dull product." It was created by Hollie Newton and directed by Vince Squibb at Gorgeous.
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"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.