Pick of the week: Lynx, 72andSunny

The new Lynx ad is this week's pick.

Brand: Lynx 
Title: Find your magic 
Agency: 72andSunny 

Maisie McCabe is impressed by the new global Lynx ad: "Following 30 years of lauded Bartle Bogle Hegarty work was tough but 72andSunny’s ad feels fresh and keeps the cockiness." It was created by Laura Visco, Emiliano Trierveiler and Mario Guay, and directed by François Rousselet through Division.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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