Pick of the week: Macmillan Cancer Support

Sara Kimberley is moved by Macmillan Cancer Support’s TV spot: "For this ad to be different, yet still poignant, is commendable. The metaphor is clever and touching." It was written by Katie Welch, art directed by Neil Shanlin and directed by Barney Cokeliss through RSA Films.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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