Sara Kimberley is moved by Macmillan Cancer Support’s TV spot: "For this ad to be different, yet still poignant, is commendable. The metaphor is clever and touching." It was written by Katie Welch, art directed by Neil Shanlin and directed by Barney Cokeliss through RSA Films.
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Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.
"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.