Sara Kimberley is moved by Macmillan Cancer Support’s TV spot: "For this ad to be different, yet still poignant, is commendable. The metaphor is clever and touching." It was written by Katie Welch, art directed by Neil Shanlin and directed by Barney Cokeliss through RSA Films.
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The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.