Pick of the week: Marks & Spencer, Rainey Kelly Campbell Roalfe/ Y&R

Jeremy Lee feels hungry after watching Marks & Spencer’s new spot: "This is a breezy, confident ad with a jaunty tune and delicious-looking food." It was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Michael Roulier and Philippe Lhomme through Foodfilm.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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