Pick of the week: Marmite, Adam & Eve/DDB

James Swift is risking life and limb to say he loves the Marmite ad: "Marmite has come out with an amusing and irreverent spot that encapsulates the brand. Everything else is just gravy – or, rather, yeast extract." It was created by Nick Sheppard and Tom Webber, and directed by James Rouse through Outsider.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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