Pick of the week: Marmite, Adam & Eve/DDB

James Swift is risking life and limb to say he loves the Marmite ad: "Marmite has come out with an amusing and irreverent spot that encapsulates the brand. Everything else is just gravy – or, rather, yeast extract." It was created by Nick Sheppard and Tom Webber, and directed by James Rouse through Outsider.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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