Pick of the week: McCain, BMB

Pick of the week: McCain, BMB

James Swift is a big fan of McCain’s new print ads: "The Abbey Road cover spoof is visually arresting and straight to the point. In short, the work does what all great print campaigns do – nothing more, nothing less." It was written by Tom Sillars, art directed by Dani Asensio and photographed by Erik Almås.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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