Pick of the week: McCain, BMB

Pick of the week: McCain, BMB

James Swift is a big fan of McCain’s new print ads: "The Abbey Road cover spoof is visually arresting and straight to the point. In short, the work does what all great print campaigns do – nothing more, nothing less." It was written by Tom Sillars, art directed by Dani Asensio and photographed by Erik Almås.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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