Pick of the week: McCain, BMB

Pick of the week: McCain, BMB

James Swift is a big fan of McCain’s new print ads: "The Abbey Road cover spoof is visually arresting and straight to the point. In short, the work does what all great print campaigns do – nothing more, nothing less." It was written by Tom Sillars, art directed by Dani Asensio and photographed by Erik Almås.

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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