James Swift is a big fan of McCain’s new print ads: "The Abbey Road cover spoof is visually arresting and straight to the point. In short, the work does what all great print campaigns do – nothing more, nothing less." It was written by Tom Sillars, art directed by Dani Asensio and photographed by Erik Almås.
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The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.