Pick of the week: Moneysupermarket "Skeletor" by Mother

Despite never having watched He-Man, Omar Oakes was instantly won over by Moneysupermarket.com's latest (and strangest) TV ad.

What would otherwise be a boring brand is again that thing "off the telly" that everyone will have seen before long. This flat-out craziness is just what the doctor ordered.

It was directed by Fredrik Bond through Sonny.

Brand: Moneysupermarket.com
Title: Skeletor
Agency: Mother
Client: Darren Bentley, marketing director

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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