Pick of the week: Moneysupermarket.com, Mother

James Swift thinks Moneysupermarket.com is on to a winning formula: "In lesser hands, ‘You’re so Moneysupermarket’ could have got really old, really fast. But, under Mother, the spots have only got better – and this wonderfully demented ad is the apex." It was directed by Fredrik Bond through Sonny London.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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