Pick of the week: Mother "Free the feed"

Nicola Kemp applauds this campaign, for which a giant breast made of canvas was placed on a rooftop near Mother's Shoreditch office.

Pick of the week: Mother "Free the feed"

The stunt sparked an online conversation about how mums feel judged for the way they feed their babies. Mothers can feel undermined at a vulnerable time and this campaign successfully challenges the status quo. Bravo.

Brand: n/a
Title: Free the feed 
Agency: Mother
Client: n/a

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).