Pick of the week: Mother "Free the feed"

Nicola Kemp applauds this campaign, for which a giant breast made of canvas was placed on a rooftop near Mother's Shoreditch office.

Pick of the week: Mother "Free the feed"

The stunt sparked an online conversation about how mums feel judged for the way they feed their babies. Mothers can feel undermined at a vulnerable time and this campaign successfully challenges the status quo. Bravo.

Brand: n/a
Title: Free the feed 
Agency: Mother
Client: n/a

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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