Pick of the week: National Express, Isobel

Jeremy Lee salutes Isobel’s debut spot for National Express: "Hats off to Isobel and David Soul for this wonderfully kitsch and funny ad that leaves me feeling all warm about a coach company. Absolutely brilliant." It was created by Rob Fletcher and David Alexander, and directed by Olly Williams through HSI.

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1 Production companies hit out at IPA in escalating row

Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch.

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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