Pick of the week: National Express, Isobel

Jeremy Lee salutes Isobel’s debut spot for National Express: "Hats off to Isobel and David Soul for this wonderfully kitsch and funny ad that leaves me feeling all warm about a coach company. Absolutely brilliant." It was created by Rob Fletcher and David Alexander, and directed by Olly Williams through HSI.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published