Pick of the week: National Express, Isobel

Jeremy Lee salutes Isobel’s debut spot for National Express: "Hats off to Isobel and David Soul for this wonderfully kitsch and funny ad that leaves me feeling all warm about a coach company. Absolutely brilliant." It was created by Rob Fletcher and David Alexander, and directed by Olly Williams through HSI.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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