Sara Kimberley enjoyed NatWest’s new TV ad: "The sentiment of a father putting his daughter before himself is heart-warming. Making a bank likeable in the current climate is a good move and hard to do." It was created by David Anderson and Ian Brassett, and directed by Steve Reeves through Another Film Company.
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KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.